Measuring materialism in counterfeit luxury brands consumption
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Trinh, Viet and Phau, Ian. 2011. Measuring materialism in counterfeit luxury brands consumption, in LCBR European Marketing Conference, Jul 7-8 2011, pp. 75-78. Frankfurt am Main, Germany: Lupcon Center for Business Research.
Conference proceedings of the LCBR European marketing conference 2011
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