Most valuable stakeholders: The impact of employee orientation on corporate financial performance
MetadataShow full item record
In sports, the Most Valuable Player award goes to the individual or group of players who have contributed most to the success of the team. This paper presents the results of two Australian empirical studies conducted six years apart, which suggest that, in business, employees are the most valuable stakeholder group. In particular, we find evidence to support the proposition that employee orientation contributes more to corporate financial performance (CFP) than orientation towards any other individual primary stakeholder group, including customers, communities, suppliers and shareholders. These findings have practical implications for corporate level strategy and the prioritization of budgetary resources by communication managers. From a theoretical perspective, the paper contributes to the debate on the best way to conceptualize employee orientation.
NOTICE: this is the author’s version of a work that was accepted for publication in Public Relations Review. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Public Relations Review, vol. 38, no. 2. DOI: 10.1016/j.pubrev.2011.11.006
Showing items related by title, author, creator and subject.
Hicks, Michael John (2012)This thesis advances the understanding of information technology (IT) governance research by considering the question “How do user stakeholders influence the planning and implementation of IT governance?” IT has become ...
Galbreath, Jeremy (2006)The premise behind stakeholder theory is that firms are comprised of interdependent relationships (?primary stakeholders?) and that firms have a responsibility to manage these relationships strategically in order to meet ...
Corporate social responsibility branding: the role of organisational identity and its impact on performanceSuprawan, Lokweetpun (2011)The concept of corporate social responsibility (CSR) has received much attention over several decades, although its definition has splintered into different perspectives termed in this thesis as economic, socio-political, ...