Comparing student loyalty behavioural intentions across multi entry mode deliveries: an Australian perspective
MetadataShow full item record
This paper compares students' perceptions of push/pull and risk attributes for their impacts on attitude and loyalty behavioural intention towards their university that has adopted multi entry mode strategy in its home and offshore campuses. A total of 561 completed responses were collected through an online survey from students in a large university with campuses in Australia, Malaysia and Singapore. Findings suggested that international students residing in Australia held the most favourable perceptions, attitude and loyalty behavioural intention compared with their counterparts in Malaysia and Singapore, suggesting the inward exporting strategy was successful for the university. The applicability of the Uppsala model in explaining the university's respective entry mode strategies validated its use in the context of international higher education.
Showing items related by title, author, creator and subject.
Kent, Michael; Ellis, Katie; Peaty, Gwyneth; Latter, Natalie; Locke, Kathryn (2017)Captions can be defined as the text version of speech and other sound in traditional audio visual media such as films, television, DVDs and online videos. Captions are usually provided to enhance audio content and are ...
Effective online learning experiences: exploring potential relationships between Voice-over-Internet-Protocol (VoIP) learning environments and adult learners’ motivation, multiple intelligences, and learning stylesScott, Donald E. (2009)This study was a 360 degree exploration of the effectiveness of online learning experiences facilitated via Voice-over-Internet-Protocol (VoIP) by incorporating the insights afforded by students, their lecturers, and the ...
Student outcomes, learning environment, logical thinking and motivation among computing students in an Indonesian university.Soerjaningsih, Widia (2001)This study involved examining differences and similarities between the learning environment perceptions of students attending the Computer Science department and the Management department at an information technology ...