A research agenda for the impact of material values and life satisfaction in non-deceptive counterfeit luxury brands consumption
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Counterfeiting of luxury brands has been growing steadily in the past few years in spite of the joint efforts of individual organizations and law enforcement agencies. The issue of counterfeit consumption seems to remain a permanent feature of the marketplace for time to come. In recent years, counterfeit luxury brand consumption continues to expand worldwide, and it is now sometimes regarded as a common act of consumption. Without reservation, counterfeit luxury brands are among the most critical issues for not only genuine luxury brands but also law makers around the world. The main purpose of this conceptual paper is to extend existing literature on counterfeiting of luxury brands by building a research model to examine the influence of materialism and life satisfaction on consumer willingness to buy counterfeit brands (WTBCLB).
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Teah, Min; Phau, Ian; Huang, Y. (2015)Purpose – This paper aims to examine the influence of social and personality factors on attitudes towards counterfeiting of luxury brands and purchase intention between China Chinese and Taiwan Chinese consumers. ...
Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brandsPhau, Ian; Teah, Min (2009)The paper examines how social and personality factors influence Chinese consumers' attitudes towards counterfeits of luxury brands and how these two sets of variables influence purchase intention. It provides a profile ...
Influence of materialism and life satisfaction on consumer willingness to buy counterfeit luxury brandsTrinh, V.; Phau, Ian (2011)Despite the constant efforts of organizations and law enforcement agencies to stop counterfeit luxury brands, it still remains as one of the most challenging issues for not only genuine luxury brands but also policy makers ...