School children's perceptions of the age group alcohol advertisements are targeting and impact on ad liking
MetadataShow full item record
This Australian study assesses the relative age group school children perceive alcohol advertisements are aimed at, and if the perceived age influences liking of the alcohol advertisements and desire to try the advertised brand. The results highlight alcohol advertising regulation needs to be more stringent about enforcing age group restrictions.
Showing items related by title, author, creator and subject.
The relationship between high school students' liking of elements in alcohol advertising and advertising effectivenessFielder, Lynda Jane (2011)The increasing level of alcohol consumption among youth and related harms is an issue of international public health concern (Hingson, Heeren, Winter, & Wechsler, 2005; Jernigan & Mosher, 2005; Jernigan, Ostroff, & Ross, ...
Carr, S.; O'Brien, K.; Ferris, J.; Room, R.; Livingston, M.; Vandenberg, B.; Donovan, Robert; Lynott, D. (2016)© 2015 Australasian Professional Society on Alcohol and other Drugs.Introduction and Aims: Exposure to alcohol advertising is associated with greater alcohol consumption in children and adolescents, and alcohol advertising ...
How has alcohol advertising in traditional and online media in Australia changed? Trends in advertising expenditure 1997-2011White, V.; Faulkner, A.; Coomber, K.; Azar, D.; Room, R.; Livingston, M.; Chikritzhs, Tanya; Wakefield, M. (2015)Introduction and Aims - The aim of this study was to determine changes in advertising expenditures across eight media channels for the four main alcohol beverage types and alcohol retailers in Australia. Design and Methods ...