Consumers’ behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling

Stephen, W.; Beckenuyte, C.; Butt, Mohsin

doi:10.1108/EJM-01-2014-0036

Access Status

Fulltext not available

Authors

Stephen, W.

Beckenuyte, C.

Butt, Mohsin

Date

2016

Collection

Curtin Research Publications

Type

Journal Article

Metadata

Show full item record

Abstract

No Abstract Available

Citation

Stephen, W. and Beckenuyte, C. and Butt, M. 2016. Consumers’ behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling. European Journal of Marketing,. 50 (1-2): pp. 213-235.

Source Title

European Journal of Marketing,

URI

http://hdl.handle.net/20.500.11937/60236

DOI

10.1108/EJM-01-2014-0036

Department

CBS International