Exploration of consumers' navigation of online health information
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This research investigated how consumers with chronic health conditions seek online health information to assist self-management of their conditions. The proportion of online information seekers requiring support to find pertinent health information was determined, and their preferences for support were explored. A commercial initiative in this field was presented and critiqued as a case study. An exploratory sequential mixed methodological design overarched the research, and theories and models relating to this research were inductively critiqued.
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