Exploration of consumers' navigation of online health information
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This research investigated how consumers with chronic health conditions seek online health information to assist self-management of their conditions. The proportion of online information seekers requiring support to find pertinent health information was determined, and their preferences for support were explored. A commercial initiative in this field was presented and critiqued as a case study. An exploratory sequential mixed methodological design overarched the research, and theories and models relating to this research were inductively critiqued.
Open access to this article is currently embargoed until 09 10 2025
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