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    Implementing the 9th national economic and social development plan : a study of discourse between Thai government officials and villagers

    171199_Paetyangkul2011.pdf (1.467Mb)
    Access Status
    Open access
    Authors
    Paetyangkul, Sirinart
    Date
    2011
    Supervisor
    Assoc. Prof Des Klass
    Type
    Thesis
    Award
    DBA
    
    Metadata
    Show full item record
    School
    Graduate School of Business
    URI
    http://hdl.handle.net/20.500.11937/1311
    Collection
    • Curtin Theses
    Abstract

    This study focuses on how officials and villagers communicate with regard to government policy, especially in relation to sufficiency living stated in the national development plan of Thailand, which is set as a fundamental notion encouraging villagers in rural areas to take action and participate in plans to improve their living conditions and that of their communities.This study, particularly, chooses the grassroots' participation concept of the 9th National Economic and Society Plan. That provides the framework in constructing research questions and using discourse analysis to investigate the conversational content collected from exchanges among groups of officials and villagers, as well as between them.The study finds that communication between officials and villagers seems to be fluent, even when misunderstandings arise. However, it is apparent that the barrier to effective communication between both groups is cultural.In addition, it is noted that some villagers have started to speak up in public, more so than in the past. This is significant given that villagers feel inferior due to them having less education. Also, the village headmen and Tambon Representatives have less education, especially in relation to relevant laws and administrative regulations. It is also noteworthy that the so-called educational gap of villagers and their representatives prompts some people to take advantage of this situation, and of the people involved. In turn, this causes damage for both villagers and the state.It is clear that grassroots participation is necessary in the community development process. However, officials do need to understand that the manner in which the villagers speak is very informal whereas, in contrast, the conversational style of officials is rather formal. Usually, this involves official and complicated terms that are not understood by villagers. As a consequence, effectiveness of the associated discourse is reduced.

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