Consumer attitudes for sustainable production practices in Western Australia
Access Status
Open access
Authors
Ung, Sharon Lih Lee
Date
2016Supervisor
Dr Bella Butler
Dr Niki Hynes
Type
Thesis
Award
MPhil
Metadata
Show full item recordSchool
Graduate School of Business
Collection
Abstract
With the increasing environment concerns, this study identifies the consumer behaviour of sustainable food market in Western Australia. Questionnaire surveys were conducted in Western Australia IGA’s targeting bread consumers. This research identifies that price sensitive consumers are not willing to pay extra for sustainable products. However, consumers who have knowledge of certifications, are health conscious and cares about the environment are willing to pay extra for sustainable products.
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