Consumer attitudes for sustainable production practices in Western Australia
Ung, Sharon Lih Lee
Dr Bella Butler
Dr Niki Hynes
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Graduate School of Business
With the increasing environment concerns, this study identifies the consumer behaviour of sustainable food market in Western Australia. Questionnaire surveys were conducted in Western Australia IGA’s targeting bread consumers. This research identifies that price sensitive consumers are not willing to pay extra for sustainable products. However, consumers who have knowledge of certifications, are health conscious and cares about the environment are willing to pay extra for sustainable products.
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