Construction of a purchase intention model based on utility theory: a study of foreign banks in Indonesia
MetadataShow full item record
The study develops a conceptual model of purchase intention for foreign banks operating within Indonesia based upon utility theory, to test the role and interplay of ethnocentrism, experience, animosity, country of origin, and trust upon purchase intentions. Findings demonstrate the conceptualized and modelled purchase intention for savings and credit card respectively, acknowledges utility theory; finds a new insight of experience; and, presents social class consciousness and self-consciousness contributions in the context of bank consumer choices.
Showing items related by title, author, creator and subject.
Latter, Chelsey Renee (2012)The purpose of this study is to assess Australian Generation Y consumers’ purchase intentions towards luxury apparel brands in an effort to determine the effect brand perceptions (brand judgement and emotional value) have ...
The 'third class' of medications: Sales and purchasing behavior are associated with Pharmacist only and Pharmacy Medicine classifications in AustraliaEmmerton, Lynne (2009)Objective: Nonprescription (over-the-counter) medications in Australia are classified as Pharmacist Only Medicines, Pharmacy Medicines, or unscheduled medications. This report characterizes these medication classifications ...
Kusumasondjaja, Sony (2012)This research is aimed to investigate how travel consumers respond to online information posted in Consumer-Generated Media. It was examined the impact of consumer characteristics (risk propensity and Internet experience), ...