A study of cost, awareness, knowledge and perception of Spam 2.0
MetadataShow full item record
This research undertakes two important studies for Spam 2.0. Firstly it studies the cost of Spam 2.0, to identify cost of storage and loss of productivity. Secondly it studies the level of public awareness, knowledge and perception of Spam 2.0 by undertaking a web-based survey involving 368 Internet users. Results indicate that Spam 2.0 incurs significant costs and the level of awareness and knowledge among public is quite high but the perception is undecided.
Showing items related by title, author, creator and subject.
Goh, Kwang Leng (2013)Web spamming has tremendously subverted the ranking mechanism of information retrieval in Web search engines. It manipulates data source maliciously either by contents or links with the intention of contributing negative ...
Ridzuan, Farida; Potdar, Vidyasagar; Talevski, Alex (2010)This paper analyses existing research work to identify all possible factors involved in estimating cost of spam. Main motivation of this paper is to provide unbiased spam costs estimation. For that, we first study the ...
Ridzuan, Farida; Potdar, Vidyasagar; Singh, Jaipal (2011)This paper presents an empirical research that identifies cost of Spam 2.0. This experiment is a part of ongoing research for identifying the cost of Spam 2.0 and focuses only on storage cost. The data is collected via ...