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    The role of integrated customer relationship management in generating and using knowledge in service industry: A study on commercial banks of Bangladesh

    233992_Alamgir 2015 1 year.pdf (3.291Mb)
    Access Status
    Open access
    Authors
    Alamgir, Mohammed
    Date
    2014
    Supervisor
    Dr Russel Kingshott
    Prof. Mohammed Quaddus
    Type
    Thesis
    Award
    PhD
    
    Metadata
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    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/1719
    Collection
    • Curtin Theses
    Abstract

    Research on Customer relationship management (CRM) has inconclusive findings in recent years. To address this gap this study develops an integrated CRM success model (ICRM) considering the multidimensional aspects of CRM and including the impacts of possible intervening variables. The research uses a mixed method design approach and is grounded on resource-based and knowledge based views. Findings confirm the direct role of ICRM, and mediating role of customer knowledge and relationship maintenance on CRM success.

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