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    A cyber-consumer protection framework for prevention of online deceptive advertising

    190028_AlAdwan2013.pdf (1.879Mb)
    Access Status
    Open access
    Authors
    Al Adwan, Ahmad
    Date
    2012
    Supervisor
    Prof. David Wood
    Prof. Elizabeth Chang
    Prof. Dora Marinova
    Type
    Thesis
    Award
    PhD
    
    Metadata
    Show full item record
    Faculty
    Faculty of Humanities
    URI
    http://hdl.handle.net/20.500.11937/1744
    Collection
    • Curtin Theses
    Abstract

    Online deceptive advertisements engender distrust among cyber-consumers; we found that such incidents occur in every country in the world. This research addressed issues with online fraud and deceptive advertising related to cyber-consumer transactions (CCT) and online consumer protection. This study includes a framework which provides potential solutions and redress methods in order to minimise online fraud and deceptiveness as well as protecting the cyber-consumer globally.

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