A cyber-consumer protection framework for prevention of online deceptive advertising
Access Status
Open access
Authors
Al Adwan, Ahmad
Date
2012Supervisor
Prof. David Wood
Prof. Elizabeth Chang
Prof. Dora Marinova
Type
Thesis
Award
PhD
Metadata
Show full item recordFaculty
Faculty of Humanities
Collection
Abstract
Online deceptive advertisements engender distrust among cyber-consumers; we found that such incidents occur in every country in the world. This research addressed issues with online fraud and deceptive advertising related to cyber-consumer transactions (CCT) and online consumer protection. This study includes a framework which provides potential solutions and redress methods in order to minimise online fraud and deceptiveness as well as protecting the cyber-consumer globally.
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