A cyber-consumer protection framework for prevention of online deceptive advertising
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Online deceptive advertisements engender distrust among cyber-consumers; we found that such incidents occur in every country in the world. This research addressed issues with online fraud and deceptive advertising related to cyber-consumer transactions (CCT) and online consumer protection. This study includes a framework which provides potential solutions and redress methods in order to minimise online fraud and deceptiveness as well as protecting the cyber-consumer globally.
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