A multi-dimensional study of male attractiveness
Access Status
Open access
Authors
Georgiou, Kristina Anne
Date
2013Supervisor
Assoc. Prof. Sonia Dickinson-Delaporte
Dr Christopher Marchegiani
Type
Thesis
Award
MPhil
Metadata
Show full item recordSchool
School of Marketing, Curtin Business School
Collection
Abstract
This study investigated male attractiveness and determined that it is a multi-dimensional construct. Six male attractiveness types were resultant from the research, each with unique traits that sets them apart from each of the other ‘looks’. The six male attractiveness types are; Classic, Rugged, Boy Next Door, Metrosexual, Androgynous and Alternate/Offbeat. This study then investigated the processing behaviours and outcomes among young men when exposed to the different male attractiveness types.
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