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    A multi-dimensional study of male attractiveness

    202572_Georgiou 2013-.pdf (1.849Mb)
    Access Status
    Open access
    Authors
    Georgiou, Kristina Anne
    Date
    2013
    Supervisor
    Assoc. Prof. Sonia Dickinson-Delaporte
    Dr Christopher Marchegiani
    Type
    Thesis
    Award
    MPhil
    
    Metadata
    Show full item record
    School
    School of Marketing, Curtin Business School
    URI
    http://hdl.handle.net/20.500.11937/1832
    Collection
    • Curtin Theses
    Abstract

    This study investigated male attractiveness and determined that it is a multi-dimensional construct. Six male attractiveness types were resultant from the research, each with unique traits that sets them apart from each of the other ‘looks’. The six male attractiveness types are; Classic, Rugged, Boy Next Door, Metrosexual, Androgynous and Alternate/Offbeat. This study then investigated the processing behaviours and outcomes among young men when exposed to the different male attractiveness types.

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