A multi-dimensional study of male attractiveness
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This study investigated male attractiveness and determined that it is a multi-dimensional construct. Six male attractiveness types were resultant from the research, each with unique traits that sets them apart from each of the other ‘looks’. The six male attractiveness types are; Classic, Rugged, Boy Next Door, Metrosexual, Androgynous and Alternate/Offbeat. This study then investigated the processing behaviours and outcomes among young men when exposed to the different male attractiveness types.
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