Shock advertising – a sensationalised media construct?
Access Status
Open access
Authors
Pflaumbaum, Christine G
Date
2013Supervisor
Prof. Suzette Worden
Prof. Christopher Crouch
Jacqueline Shaw
Type
Thesis
Award
PhD
Metadata
Show full item recordSchool
School of Design and Art
Collection
Abstract
How does the practice of advertising work in comparison to the theory? By presenting the advertisers point of view, this allowed comparability with general rules of shock advertising and its redefinition. The main focus is on the definition of shock advertising, changes of the consumer perception and effectiveness of the system of self-regulation. This study adds to the understanding of shock advertising in a global context, whilst recognising shifts and discrepancies between theory and practice of advertising.
Related items
Showing items related by title, author, creator and subject.
-
Jamieson, Kyle (2012)The rising market penetration of the mobile phone and rapid increase in wireless technology represent significant opportunities for advertisers to reach consumers. Mobile phone advertising has emerged as one of the fastest ...
-
Fielder, Lynda Jane (2011)The increasing level of alcohol consumption among youth and related harms is an issue of international public health concern (Hingson, Heeren, Winter, & Wechsler, 2005; Jernigan & Mosher, 2005; Jernigan, Ostroff, & Ross, ...
-
Dix, Steve; Phau, Ian ; Jamieson, Kyle; Shimul, Anwar Sadat (2015)This study tests five potential drivers underlying the acceptance of SMS advertising. After developing a scale to measure behavioral responses to SMS advertising, the relationships between the acceptance of SMS advertising, ...