The sustainability of suburban design: the impact of ‘green’ marketing on environmental achievement: A case study of new suburbs in Perth
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This research examined the capacity of developers to include sustainability principles and practices into their new suburbs. Developers are increasingly looking for the next marketing niche to sell their product, and in Perth there have been a rising number of newly developed suburbs being marketed as ‘sustainable’ or ‘green’. Ultimately thoughtful design has the potential to create suburbs that have a much greater opportunity to be sustainable and assist residents to live more sustainable lives.
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