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    Inter-group communication between baby boomer leaders and generation Y followers: a cultural reasoning perspective

    213674_Pritchard 2015.pdf (3.128Mb)
    Access Status
    Open access
    Authors
    Pritchard, Jane Cynthia
    Date
    2014
    Supervisor
    Dr Jervis Whiteley
    Prof. Alma Whiteley
    Type
    Thesis
    Award
    DBA
    
    Metadata
    Show full item record
    School
    Graduate School of Business
    URI
    http://hdl.handle.net/20.500.11937/44
    Collection
    • Curtin Theses
    Abstract

    This study investigated the inter-group communication between Baby Boomer Leaders and Generation Y Followers. This qualitative study, set in the Energy Utilities industry in Australia, pioneered two models, cultural reasoning and ServQual as ways of increasing understanding of how these very different generations prefer to communicate. The findings showed that Baby Boomer Leaders were more formal, compliant and rational in their communication methods whereas Generation Y Followers were more informal, questioning and intuitive and socio-centric.

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