Tendency towards the fear of missing out
| dc.contributor.author | Lim, Zi Cheng Wesley | |
| dc.contributor.supervisor | Prof. Ian Phau | en_US |
| dc.contributor.supervisor | Dr Min Teah | en_US |
| dc.date.accessioned | 2017-08-08T00:58:23Z | |
| dc.date.available | 2017-08-08T00:58:23Z | |
| dc.date.issued | 2016 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/54111 | |
| dc.description.abstract |
The current study conducts a systematic review of current studies and works pertaining to the ‘Fear of Missing Out’ (FOMO), and to its effects within a marketing context. This is operationalized through the development of the Tendency towards the Fear of Missing Out (T-FOMO scale). The research model examines the effects of T-FOMO on consumer’s attitudes and intentions towards limited edition aspirational luxury products promoted with the use of explicitly expressed scarcity messages. | en_US |
| dc.publisher | Curtin University | en_US |
| dc.title | Tendency towards the fear of missing out | en_US |
| dc.type | Thesis | en_US |
| dcterms.educationLevel | PhD | en_US |
| curtin.department | Marketing | en_US |
| curtin.accessStatus | Open access | en_US |
| curtin.faculty | Business | en_US |