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dc.contributor.authorLim, Zi Cheng Wesley
dc.contributor.supervisorProf. Ian Phauen_US
dc.contributor.supervisorDr Min Teahen_US
dc.date.accessioned2017-08-08T00:58:23Z
dc.date.available2017-08-08T00:58:23Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/20.500.11937/54111
dc.description.abstract

The current study conducts a systematic review of current studies and works pertaining to the ‘Fear of Missing Out’ (FOMO), and to its effects within a marketing context. This is operationalized through the development of the Tendency towards the Fear of Missing Out (T-FOMO scale). The research model examines the effects of T-FOMO on consumer’s attitudes and intentions towards limited edition aspirational luxury products promoted with the use of explicitly expressed scarcity messages.

en_US
dc.publisherCurtin Universityen_US
dc.titleTendency towards the fear of missing outen_US
dc.typeThesisen_US
dcterms.educationLevelPh.D.en_US
curtin.departmentMarketingen_US
curtin.accessStatusFulltext not availableen_US
curtin.facultyBusinessen_US


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