Does Ecotourism Produce Sustainable Outcomes? Testing the Direct and Mediated Effects
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This study proposes a comprehensive model that includes the antecedents and sustainable outcomes of ecotourism development. The research incorporated a mixed method research design and data analyses were conducted by NVivo 10 and PLS SEM. The results identified that two major types of antecedents (required and support) are needed for ecotourism development, which then produces economic, environmental, socio-cultural and emotional benefits. The analysis further identified the mediation and moderating effects.