The Impact of Relevant News and Empathy in Print Advertising on Students’ Enrolment in Private Universities in Vietnam
| dc.contributor.author | Do, Thi Hoang Mai | |
| dc.contributor.supervisor | Dr Joseph Sia Kee Ming | en_US |
| dc.date.accessioned | 2017-09-27T03:02:44Z | |
| dc.date.available | 2017-09-27T03:02:44Z | |
| dc.date.issued | 2016 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/56544 | |
| dc.description.abstract |
This study examined the impact of relevant news and empathy in print advertising on perceived value, perceived risk, and students’ enrolment in Vietnamese private universities. Data were collected from a convenient sample of 415 year-year degree students using structured questionnaires and were analysed using regressions. The findings revealed a significant impact of those variables on students’ enrolment. However, the focus only included private universities in two big cities due to limited time and budget. | en_US |
| dc.publisher | Curtin University | en_US |
| dc.title | The Impact of Relevant News and Empathy in Print Advertising on Students’ Enrolment in Private Universities in Vietnam | en_US |
| dc.type | Thesis | en_US |
| dcterms.educationLevel | MPhil | en_US |
| curtin.department | Department of Management | en_US |
| curtin.accessStatus | Open access | en_US |
| curtin.faculty | Curtin Malaysia Faculty of Business | en_US |