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dc.contributor.authorDo, Thi Hoang Mai
dc.contributor.supervisorDr Joseph Sia Kee Mingen_US
dc.date.accessioned2017-09-27T03:02:44Z
dc.date.available2017-09-27T03:02:44Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/20.500.11937/56544
dc.description.abstract

This study examined the impact of relevant news and empathy in print advertising on perceived value, perceived risk, and students’ enrolment in Vietnamese private universities. Data were collected from a convenient sample of 415 year-year degree students using structured questionnaires and were analysed using regressions. The findings revealed a significant impact of those variables on students’ enrolment. However, the focus only included private universities in two big cities due to limited time and budget.

en_US
dc.publisherCurtin Universityen_US
dc.titleThe Impact of Relevant News and Empathy in Print Advertising on Students’ Enrolment in Private Universities in Vietnamen_US
dc.typeThesisen_US
dcterms.educationLevelMPhilen_US
curtin.departmentDepartment of Managementen_US
curtin.accessStatusOpen accessen_US
curtin.facultyCurtin Malaysia Faculty of Businessen_US


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