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dc.contributor.authorRabbanee, Fazlul K.
dc.contributor.supervisorProf. Ram Ramaseshanen_US
dc.date.accessioned2017-12-06T05:51:21Z
dc.date.available2017-12-06T05:51:21Z
dc.date.issued2012
dc.identifier.urihttp://hdl.handle.net/20.500.11937/59126
dc.description.abstract

This research conceptualizes the phenomenon of customer relationship fading in terms of why and how do customer relationships fade over time and indicates how firms can restore such fading relationships. This study revealed a three stage process of customer relationship fading, unfolded drivers, feelings and thoughts of the customers across the fading process. It also identified six restoration efforts and assessed their effectiveness to restore relationships from each of the stages of the fading process.

en_US
dc.publisherCurtin Universityen_US
dc.titleAn Investigation of The Phenomenon of Customer Relationship Fading and Its Restorationen_US
dc.typeThesisen_US
dcterms.educationLevelPhDen_US
curtin.departmentSchool of Marketingen_US
curtin.accessStatusOpen accessen_US
curtin.facultyCurtin Business Schoolen_US


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