Toward a Richer Understanding of Country of Origin
Access Status
Open access
Authors
Gregg, John Robert
Date
2016Supervisor
Dr Graham Ferguson
Type
Thesis
Award
MPhil
Metadata
Show full item recordFaculty
Business
School
Marketing
Collection
Abstract
In this dissertation we develop an alternative theoretical framework to better understand the meaning of Country of Origin effects. We utilise the two-component view of attitudes, which posits attitudes are formed through the combined influence of cognitions and affect toward the attitude object. We develop hypotheses to investigate how these dimensions influence attitudes towards countries and their products. Empirical verification provides support for the use of the two component view of attitudes in Country of Origin research.
Showing items related by title, author, creator and subject.
-
Lightburn, Millard E. (2002)The study involved the evaluation of anthropometric activities for high school science. The activities actively engaged students in the process of gathering, processing and analyzing data derived from human body measurements, ...
-
Adolphe, Francois (2002)One purpose of the present study was to validate a modified version of the What is Happening In This Class? (WIHIC) questionnaire and the Test of Science Related Attitude (TOSRA) in both Australia and Indonesia. It was ...
-
Fruhen, Laura ; Rossen, I.; Griffin, Mark (2019)Cycling for transportation has multiple benefits to both individuals and societies. However, in many countries, cycling rates are very low. One major deterrent is hostile or aggressive behaviours directed towards cyclists. ...