Influencing Reduction in Meat Consumption through Social Marketing
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This thesis by publication comprises seven articles which explore the issues of reducing meat consumption and the contribution of social marketing in influencing behavioural change. Given the unprecedented and pressing need for the western world to acknowledge meat consumption as a main contributor to climate change and environmental deterioration, the thesis presents results from surveys conducted in Sydney and develops a new sustainability social marketing mix and model for encouraging dietary shifts away from meat.
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Trisodium phosphate and sodium hypochlorite are more effective as antimicrobials against Campylobacter and Salmonella on duck as compared to chicken meatSarjit, A.; Dykes, Gary (2015)Little work has been reported on the use of commercial antimicrobials against foodborne pathogens on duck meat. We investigated the effectiveness of trisodium phosphate (TSP) and sodium hypochlorite (SH) as antimicrobial ...
Bogueva, D.; Marinova, Dora; Raphaely, T. (2017)Purpose: The purpose of this paper is to explore reasons behind meat consumption. It aims to find out what motivates meat consumers and explore the opportunities of social marketing to counteract negative environmental ...
Tan, S.; de Kock, H.; Dykes, Gary; Coorey, Ranil; Buys, E. (2018)Poultry meat is a good source of animal protein, and is affordable for many low-income families in developing countries. It is also part of a balanced diet through contributing valuable nutrients for human health. The ...