“More Spices in My Thinking Skills” Exploring Confucius Heritage Culture (CHC) Learners’ Learning Behaviour in Marketing Units (A Case Study)
Access Status
Open access
Authors
Abdullah, Shamsul Kamariah
Date
2013Supervisor
Assoc. Prof. Junaid Shaik
Type
Thesis
Award
PhD
Metadata
Show full item recordFaculty
Business and Law
School
Marketing
Collection
Abstract
The study provided the foundation for the future overall curriculum design of marketing units in terms of the assessment and instructional approaches that best fit CHC learners’ learning environment. A new model of teaching and learning, termed a ‘learning-teaching-thinking’ model (L2T) was developed. It is envisioned that the information gathered in the study would provide assistance to the curriculum designers, policy makers and other stakeholders both national and international.
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