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    “More Spices in My Thinking Skills” Exploring Confucius Heritage Culture (CHC) Learners’ Learning Behaviour in Marketing Units (A Case Study)

    Abdullah SK 2013.pdf (2.360Mb)
    Access Status
    Open access
    Authors
    Abdullah, Shamsul Kamariah
    Date
    2013
    Supervisor
    Assoc. Prof. Junaid Shaik
    Type
    Thesis
    Award
    PhD
    
    Metadata
    Show full item record
    Faculty
    Business and Law
    School
    Marketing
    URI
    http://hdl.handle.net/20.500.11937/70364
    Collection
    • Curtin Theses
    Abstract

    The study provided the foundation for the future overall curriculum design of marketing units in terms of the assessment and instructional approaches that best fit CHC learners’ learning environment. A new model of teaching and learning, termed a ‘learning-teaching-thinking’ model (L2T) was developed. It is envisioned that the information gathered in the study would provide assistance to the curriculum designers, policy makers and other stakeholders both national and international.

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