Brand mimicry of luxury brands
Access Status
Open access
Authors
Teah, Hui Min
Date
2013Supervisor
Prof. Ian Phau
Type
Thesis
Award
PhD
Metadata
Show full item recordFaculty
Business and Law
School
Marketing
Collection
Abstract
This research extends the theory of mimicry from the discipline of biological and natural sciences to the luxury brand context. Three brand mimicry scales namely Wicklerian-Eisnerian, Vavilovian and Pouyannian mimicry were developed and validated. A conceptual model is developed to test the influences of the three types of brand mimicry across four categories of luxury products. The findings provide academics, practitioners and policy makers with valuable insights into mimicry in the luxury brand industry.
Related items
Showing items related by title, author, creator and subject.
-
Teah, Min; Phau, Ian (2010)Copying, imitation, counterfeiting and knock-offs have been considered to be detrimental to the global economy and to innovation. While Mimicry has been applied to various areas of sciences such as engineering, biomimetics ...
-
Teah, Min (2010)Copying, imitation, counterfeiting and knock-offs have been considered to be detrimental to the global economy and to innovation. While Mimicry has been applied to various areas of sciences such as engineering, biomimetics ...
-
Zhang, W. (2015)This research explores consumers’ underlying motives for luxury brand mimicry consumption using functional theories as the basis. Three studies are designed to measure consumers’ attitudes toward luxury brands serving ...