Enhancing the Sustainable Livelihood of Crab Fishers: A Study of the Mud Crab Value Chain of Coastal Bangladesh Using the Social Business Model

Abstract

This study investigates how to enhance sustainable livelihood of mud-crab fishers of Bangladesh in the premise of the existing cumbersome and manipulative value chain that threatens fishers’ livelihood. Guided by the social business model, the study proposes a revised cooperative-based crab value chain; and unveils that individual and channel factors influence the benefits and barriers of the proposed cooperative. This eventually influences fishers’ attitude and intention towards cooperative and thus helps achieve their sustainable livelihood.