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dc.contributor.authorShimul, Md Anwar Sadat
dc.contributor.supervisorProf. Ian Phauen_US
dc.date.accessioned2018-11-23T01:53:32Z
dc.date.available2018-11-23T01:53:32Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/20.500.11937/70514
dc.description.abstract

This research conceptualises luxury brand attachment and develops a measurement scale for the construct. Underpinned with self-expansion and social identity theory, a research model is proposed with a set of hypotheses to investigate the inter-construct relationships. The self-congruity aspect within the luxury brand attachment construct is postulated to be moderated by the influence of consumers’ public self-consciousness and the product’s private/public status. The findings of this research will provide meaningful insights for academics and practitioners.

en_US
dc.publisherCurtin Universityen_US
dc.titleConceptualising Luxury Brand Attachmenten_US
dc.typeThesisen_US
dcterms.educationLevelPhDen_US
curtin.departmentMarketingen_US
curtin.accessStatusFulltext not availableen_US
curtin.facultyBusiness and Lawen_US
dc.date.embargoEnd2020-11-22


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