Developing a Behavioural Model for Predicting Public Attitudes towards the Use of Unmanned Aerial Systems

Abstract

This research aimed at developing a conceptual model for predicting public attitudes towards unmanned aircraft and the intention to purchase. Based on technology acceptance theory and risk theory, the influence of perceived benefit, perceived risk and perceived control, has been examined. Research findings, based on PLS-SEM analyses, revealed that perceived benefit has an effect on attitudes and intention. Additionally, perceived risk influenced attitudes, whereas perceived control had no effect on both constructs.