Show simple item record

dc.contributor.authorGupta, Himanshu
dc.contributor.supervisorRobert Taiten_US
dc.date.accessioned2019-06-07T02:00:42Z
dc.date.available2019-06-07T02:00:42Z
dc.date.issued2018en_US
dc.identifier.urihttp://hdl.handle.net/20.500.11937/75665
dc.description.abstract

A cross-national comparison of 1) marketing strategies used by leading Indian and Australian alcohol brands on their official social media (SM) pages and 2) the association between exposure to SM alcohol marketing and alcohol use among young Indians and Australians, was conducted. Results suggest that alcohol companies tailor strategies to specific national contexts to engage users with these strategies. Significant associations were identified between alcohol-related content posted on SM and young people’s alcohol use.

en_US
dc.publisherCurtin Universityen_US
dc.titleSocial Media Alcohol Marketing and Its Impact on Young People’s Alcohol Use: A Comparison between India and Australiaen_US
dc.typeThesisen_US
dcterms.educationLevelPhDen_US
curtin.departmentNational Drug Research Institute NDRIen_US
curtin.accessStatusOpen accessen_US
curtin.facultyHealth Sciencesen_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record