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dc.contributor.authorHatton-Jones, Siobhan
dc.contributor.supervisorHui Min Teahen_US
dc.contributor.supervisorYong Phauen_US

This research developed a scale to measure luxury brand charisma, by advancing the known research about the specific phenomenon of charisma into a luxury marketing and branding context. The development of the scale demonstrated the advanced use of qualitative and quantitative skills required to successfully conduct the research design, from concept. This research provides significant advancement to the theory and body of knowledge; in addition to the management and strategy decisions of luxury brand managers.

dc.publisherCurtin Universityen_US
dc.titleLuxury Brand Charismaen_US
curtin.departmentSchool of Marketingen_US
curtin.accessStatusFulltext not availableen_US
curtin.facultyBusiness and Lawen_US
curtin.contributor.orcidHatton-Jones, Siobhan [0000-0001-5948-6330]en_US

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