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dc.contributor.authorAsokan Ajitha, Aswathy
dc.contributor.supervisorPiyush Sharmaen_US
dc.contributor.supervisorRussel Kingshotten_US
dc.date.accessioned2020-09-17T01:44:50Z
dc.date.available2020-09-17T01:44:50Z
dc.date.issued2020en_US
dc.identifier.urihttp://hdl.handle.net/20.500.11937/81006
dc.description.abstract

The study focuses on the role of task-related affective well-being in the influence of customer participation on service outcomes and the differential impact of customer participation types. Also, the study considers the critical intervention of customer knowledge and task complexity. A scenario-based experimental design was conducted in Indian domestic airlines check-in service encounter and Australian supermarket checkout service encounter. The study advances the extant literature and provides several managerial implications.

en_US
dc.publisherCurtin Universityen_US
dc.titleMediating role of task-related affective well-being in the influence of customer participation via self-service technologies on service outcomesen_US
dc.typeThesisen_US
dcterms.educationLevelPhDen_US
curtin.departmentSchool of Marketingen_US
curtin.accessStatusFulltext not availableen_US
curtin.facultyBusiness and Lawen_US
curtin.contributor.orcidAsokan Ajitha, Aswathy [0000-0002-8008-8465]en_US
dc.date.embargoEnd2022-09-11


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