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dc.contributor.authorMonk, David
dc.contributor.supervisorRobyn Ouschanen_US

This research addresses the problem of how energy drink brands such as Red Bull, Monster Energy and V Energy communicate to their target audience of young people aged 18-30 on Instagram and Pinterest. To address this a qualitative netnography was conducted asking 8 participants to choose the images that they find engaging. The results was 138 individual images gathered which was further reconstructed in visual storylines and into brand archetypes to demonstrate the psychological drivers in play when they interpret them.

dc.publisherCurtin Universityen_US
dc.titleSuperpowers in a Can: A Visual Journey through Energy Drink Posts on Social Mediaen_US
curtin.departmentSchool of Marketingen_US
curtin.accessStatusOpen accessen_US
curtin.facultyBusiness and Lawen_US
curtin.contributor.orcidMonk, David [0000-0003-0887-0492]en_US

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