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dc.contributor.authorAlotaibi, Salihah
dc.contributor.supervisorTomayess Issaen_US
dc.contributor.supervisorS Zaung Nauen_US
dc.date.accessioned2022-03-14T08:34:03Z
dc.date.available2022-03-14T08:34:03Z
dc.date.issued2021en_US
dc.identifier.urihttp://hdl.handle.net/20.500.11937/88114
dc.description.abstract

This research designed an e-nudge model for Saudi Universities to encourage students to make better education decisions. A mixed-method approach was conducted comprising an online survey and interviews to assess the model critically. The outcomes are a model with key factors for effective implementation and practical recommendations. This research addresses the challenges associated with students’ educational decisions. The research contributes by integrating Human Computer Interaction (HCI) and usability as key factors in the model.

en_US
dc.publisherCurtin Universityen_US
dc.titleInitiating and Assessing an e-Nudging Model for Higher Education in Saudi Arabiaen_US
dc.typeThesisen_US
dcterms.educationLevelPhDen_US
curtin.departmentSchool of Managementen_US
curtin.accessStatusOpen accessen_US
curtin.facultyBusiness and Lawen_US


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