Conceptualizing Consumer Acceptance of Innovations
Access Status
Open access
Authors
Date
2015Supervisor
Dr Chris Marchegiani
Prof. Ian Phau
Type
Thesis
Award
PhD
Metadata
Show full item recordSchool
School of Marketing
Collection
Abstract
Addressing the limited understanding of what drives a consumer to break from their current consumption status quo and accept a new product innovation, this research successfully develops an extensive theoretical framework comprising of cognitive and effective measures of familiarity, attitude, compatibility, and enablers. This model of consumer innovation acceptance is proven suitable across levels of mild and high innovativeness (as perceived by the consumer), and is further validated through comparisons with a non-innovative control sample.
Related items
Showing items related by title, author, creator and subject.
-
Kuhn, M.; Dunne, Robert (2013)The word innovation derives from the Latin word innovates, 'to renew or change'. Innovation differs from invention and improvement and possibly the more useful of its many meanings ' is significant positive change'. ...
-
Webb, Eileen; Freilich, A. (2009)The common law relating to the incorporation of terms in standard form contracts has generaly failed to reflect the reality of the circumstances. Many of these transactions are consumer transactions. They should be ...
-
Whiteley, Jervis (2002)The research question for this study is “Can concepts from complex adaptive systems and conversation analysis be used to research consumer behaviour?" This is, primarily, a theoretical question. After a wide-ranging ...