Binomial Identity of Luxury Brands: The Role of Consumer Situational Scepticism
Access Status
Open access
Authors
Teah, Jun-Huan (Kevin)
Date
2022Supervisor
Ian Phau
Billy Sung
Type
Thesis
Award
PhD
Metadata
Show full item recordFaculty
Business and Law
School
School of Management and Marketing
Collection
Abstract
The purpose of this study is to examine how perceived corporate social responsibility (CSR) motives may influence consumer situational scepticism towards luxury brands and its effects on brand resonance, resilience to negative information and consumer advocacy of luxury brands. The moderating role of perceived fit, commitment, and principle-based entities towards luxury brand CSR initiatives is also investigated.
Related items
Showing items related by title, author, creator and subject.
-
Shimul, Anwar Sadat ; Phau, Ian ; Lwin, M. (2019)© 2019, Springer Nature Limited. This paper aims to conceptualise consumer’s luxury brand attachment by developing and validating a psychometric scale through five studies. Study 1 generates and selects potential scale ...
-
Roy, Rajat; Rabbanee, Fazlul (2015)Purpose– This study aims to propose and test a parsimonious framework for self-congruity, albeit in the context of luxury branding. This paper is the first to propose an integrated model focusing on the drivers and ...
-
Cheah, Isaac; Phau, Ian ; Chong, C.; Shimul, A. (2015)Purpose: The purpose of this paper is to investigate the influence of brand prominence on willingness to buy luxury brands. It also aims to investigate the direct and moderating roles of luxury brand values, social influence ...