The Influence of System Quality and User Personality on the Behavioural Intention towards Virtual Reality Usage in Tourism
Access Status
Fulltext not available
Embargo Lift Date
2024-11-02
Date
2022Supervisor
Nik Thompson
Vidy Potdar
Type
Thesis
Award
PhD
Metadata
Show full item recordFaculty
Business and Law
School
School of Management and Marketing
Collection
Abstract
Virtual reality has great potential to promote tourism by providing a simulated experience of potential travel destinations. An extensive literature review revealed that the role of system quality and user’s personality remained under-explored. This thesis addresses these gaps by investigating the factors that influence an individual’s intention to travel after experiencing VR. Two studied were conducted to empirically test the hypothesised relations, shedding light on the complex role of system quality and user personality.