Platform Design and Electronic Word-of-Mouth Adaptability: A Construal Level Perspective
| dc.contributor.author | Chan, Hung-Fai (Sunny) | |
| dc.contributor.supervisor | Isaac Cheah | en_US |
| dc.contributor.supervisor | Billy Sung | en_US |
| dc.date.accessioned | 2024-05-29T00:56:21Z | |
| dc.date.available | 2024-05-29T00:56:21Z | |
| dc.date.issued | 2024 | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/95188 | |
| dc.description.abstract |
Drawing on the construal level theory, this thesis examines how two platform design features (structural complexity and length requirement) may impact eWOM favourability. Converging evidence from five lab studies and a field study indicates that a structurally complex (vs. structurally simple) design and a high-word-count (vs. low-word-count) design each induce review content lower in eWOM favourability. This research contributes to the bourgeoning eWOM literature by highlighting the significance of review platform design. | en_US |
| dc.publisher | Curtin University | en_US |
| dc.title | Platform Design and Electronic Word-of-Mouth Adaptability: A Construal Level Perspective | en_US |
| dc.type | Thesis | en_US |
| dcterms.educationLevel | PhD | en_US |
| curtin.department | School of Management and Marketing | en_US |
| curtin.accessStatus | Open access | en_US |
| curtin.faculty | Business and Law | en_US |
| curtin.contributor.orcid | Chan, Hung-Fai (Sunny) [0000-0002-8386-305X] | en_US |