A Framework for the Wellness Destination Image of Malaysia
Access Status
Fulltext not available
Embargo Lift Date
2027-02-25
Authors
Liew, Fifi Ee En
Date
2024Supervisor
Tek Yew Lew
Fayrene Chieng
Ying Ying Tiong
Type
Thesis
Award
MPhil
Metadata
Show full item recordFaculty
Curtin Malaysia
School
Curtin Malaysia
Collection
Abstract
The thesis presents a qualitative study of the wellness destination image of Malaysia and the destination attributes shaping it. A framework for wellness destination image is developed in the context of Malaysia, supporting the Sustainable Development Goal 3 (Good Health and Well-Being) and the National Tourism Policy 2020-2030.