espace: Recent submissions
Now showing items 956-965 of 76228
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(2023)Whilst a multitude of studies explored the financial implications of corporate brand equity in a B2C context, little is known as to the financial impact of B2B brand equity. Furthermore, no study, to our knowledge, has ...
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(2023)Firms are increasingly adopting pro-lesbian, -gay, -bisexual, -transgender, inclusivity and diversity (LGBT-ID) policies for workforce management. This study develops a parsimonious, albeit complex, moderated-mediated ...
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Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?(2024)Purpose: This research aims to examine the role of consumers' brand trust and attachment on advocacy intention before and after the occurrence of brand misconduct in retail banking. In addition, the influence of brand ...
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(2024)Purpose: This research investigates the factors influencing consumers' intention to purchase e-deals from group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret. Design/methodo ...
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(2023)The purpose of the SAHI Webtool is to support the development of rigorous, evidence-based business cases to better justify investment in social and affordable housing in Australia. The value of this tool is in its expansive ...