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    Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition

    Access Status
    Fulltext not available
    Embargo Lift Date
    2026-10-22
    Authors
    Rahman, M.
    Shimul, Anwar Sadat
    Cheah, Isaac
    Date
    2023
    Type
    Journal Article
    
    Metadata
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    Citation
    Rahman, M. and Shimul, A.S. and Cheah, I. 2023. Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition. Industrial Marketing Management. 115: pp. 327-338.
    Source Title
    Industrial Marketing Management
    DOI
    10.1016/j.indmarman.2023.10.010
    ISSN
    0019-8501
    Faculty
    Faculty of Business and Law
    School
    School of Management and Marketing
    URI
    http://hdl.handle.net/20.500.11937/96364
    Collection
    • Curtin Research Publications
    Abstract

    Whilst a multitude of studies explored the financial implications of corporate brand equity in a B2C context, little is known as to the financial impact of B2B brand equity. Furthermore, no study, to our knowledge, has examined how climate change-related corporate practices affect the nexus between B2B brand equity and financial aspects (i.e., creditworthiness) of B2B firms. Drawing propositions from the resource dependence theory (RDT) and the natural resource-based view of the firm (NRBV), this study develops a parsimonious conceptual model to investigate the relationship between B2B brand equity and a firm's long-term creditworthiness. Given B2B firms' increasing engagement in pro-environmental initiatives, the model also incorporates a firm's ability to recognize climate change-related commercial risks and opportunities as a moderator. Drawing samples from USA-based B2B firms, the conceptual model is tested through robust econometric modelling techniques. The results demonstrate that higher B2B brand equity leads to higher long-term creditworthiness of a firm. Further, the positive association between B2B brand equity and creditworthiness is accentuated by climate change commercial risks and opportunities recognition (CCCROR). That is, a firm's capacity to identify challenges and opportunities emanating from the inexorable global climate change further bolsters the positive link between industrial brand equity and long-term creditworthiness. These findings are robust to a battery of sensitivity analyses, including multi-level mixed effect and endogeneity-robust modelling techniques.

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