Status and Non-status Consumers’ Attitudes toward Foreign and Domestic Luxury Brands of Underwear
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Authors
Lee, Thomas
Phau, Ian
Roy, Rajat
Date
2012Type
Journal Article
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Lee, T. and Phau, I. and Roy, R. 2012. Status and Non-status Consumers’ Attitudes toward Foreign and Domestic Luxury Brands of Underwear. Journal of International Consumer Marketing. 24 (1): pp. 43-56.
Source Title
Journal of International Consumer Marketing
ISSN
School
School of Marketing