Mapping the travel blog : a study of the online travel narrative
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This thesis examines the discursive tension between travel and tourism and analyses how narrative techniques negotiate this in travel blogs. This discursive analysis uses various theories of narrative and self-presentation, particularly Bakhtin’s heteroglossia, polyphony, and speech genres, Goffman’s theories of self-presentation, and Graham Dann’s framework for tourist discourse. It finds that the underlying discursive tensions in travel blogs indicate a need for a more flexible approach to defining and analysing this form of communication.
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