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Women participation in Purchase decision process-an empirical study in the light of high involvement and low involvement products

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Authors
Uddin, N.
Alamgir, Hossain
Date
2011
Type
Journal Article

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Uddin, N. and Alamgir, H. 2011. Women participation in Purchase decision process-an empirical study in the light of high involvement and low involvement products. The Chittagong University journal of business administration. 21: pp. 105-116.
Source Title
The Chittagong University journal of business administration
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Curtin Graduate School of Business
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