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The unique influences of university students’ satisfactory and dissatisfactory high risk drinking experiences on their readiness to change

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Authors
Baird, Michael
Ouschan, Robyn
Phau, Ian
Date
2009
Type
Conference Paper

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Citation
Baird, M. and Ouschan, R. and Phau, I. 2009. The unique influences of university students’ satisfactory and dissatisfactory high risk drinking experiences on their readiness to change, in Dewi Tojib (ed), Australian and New Zealand Marketing Academy Conference, Nov 30 2009. Melbourne, Australia: Australian and New Zealand Marketing Academy.
Source Title
Proceedings of Australian and New Zealand Marketing Academy conference
Source Conference
Australian and New Zealand Marketing Academy Conference
ISBN
School
School of Marketing
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