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dc.contributor.authorSharma, Piyush
dc.contributor.authorChan, R.
dc.contributor.editorRohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner
dc.date.accessioned2017-01-30T11:23:01Z
dc.date.available2017-01-30T11:23:01Z
dc.date.created2015-07-16T06:21:50Z
dc.date.issued2011
dc.date.submitted2015-07-16
dc.identifier.citationSharma, P. and Chan, R. 2011. Exploring counterfeit purchase behavior: Towards a unified conceptual framework, in Ahluwalia, R. and Chartrand, T. and Ratner, R. (ed), Building Connections, Oct 13 2011, pp. 458-458. St Louis, MO: Association for Consumer Research (ACR).
dc.identifier.urihttp://hdl.handle.net/20.500.11937/11140
dc.description.abstract

Prior research on counterfeit purchase behavior shows mixed findings, possibly because it focuses on the ‘direct’ and ‘independent’ effects of attitudes, ethical judgments, and subjective norms, and ignores the role of important constructs such as counterfeit proneness and product evaluations. This paper addresses these gaps with a unified conceptual framework with counterfeit proneness as a focal construct and product evaluation as a key mediator of the process of counterfeit purchase behavior. Using a study with 610 ethnic Chinese shoppers in Hong Kong across four product categories it shows that counterfeit proneness influences the attitudes, ethical judgments, and subjective norms about buying a counterfeit product, which in turn affect the evaluation of a counterfeit product and purchase intentions

dc.publisherAssociation for Consumer Research (ACR)
dc.relationhttp://www.acrwebsite.org/volumes/v39/acr_v39_9327.pdf
dc.titleExploring counterfeit purchase behavior: Towards a unified conceptual framework
dc.typeConference Paper
dcterms.dateSubmitted2015-07-16
dcterms.source.startPage458
dcterms.source.endPage458
dcterms.source.titleThe Proceedings of Association for Consumer Research Annual North American Conference 2011
dcterms.source.seriesThe Proceedings of Association for Consumer Research Annual North American Conference 2011
dcterms.source.conferenceBuilding Connections
dcterms.source.conferencedatesOct 13 2011
dcterms.source.conferencelocationSt Louis, MO
dcterms.source.placeUSA
curtin.digitool.pid227373
curtin.pubStatusPublished
curtin.refereedTRUE
curtin.identifier.scriptidPUB-CBS-SOM-JL-83369
curtin.accessStatusFulltext not available


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