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Evaluation of Interactive Digital TV Commerce Using the AHP Approach

Access Status
Open access
Authors
Lin, Koong
Lin, Chad
Shen, Chyi-lin
Date
2008
Type
Book Chapter

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Citation
Lin, Koong and Lin, Chad and Shen, Chyi-lin. 2008. Evaluation of Interactive Digital TV Commerce Using the AHP Approach, in Pagani, M. (ed), Encyclopedia of Multimedia Technology and Networking, 2nd edition, Volume 1. pp. 2291-2297. USA: Information Science Reference.
Source Title
Encyclopedia of Multimedia Technology and Networking, 2nd edition, Volume 1
ISBN
Faculty
Faculty of Health Sciences
Centre for Behavioural Research in Cancer Control
School
Centre for Behavioural Research in Cancer Control (Curtin Research Centre)
Remarks

This chapter appears in Encyclopedia of Multimedia Technology and Networking, 2nd edition, Volume 1 edited by Pagani, M. Copyright 2007, IGI Global, www.igi-pub.com, Posted with permission of the publisher.

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