Border-busting microenterprises: handshakes and eye contact, not headshakes and binding contracts, the keys to stellar growth
| dc.contributor.author | Pickering, P. | |
| dc.contributor.author | Wong, David | |
| dc.contributor.author | Kingshott, Russel | |
| dc.contributor.editor | Seung-Hee Lee | |
| dc.date.accessioned | 2017-01-30T11:24:54Z | |
| dc.date.available | 2017-01-30T11:24:54Z | |
| dc.date.created | 2012-09-06T20:00:55Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Pickering, Paul and Kingshott, Russel P. J. and Wong, David H. 2012. Border-busting microenterprises: handshakes and eye contact, not headshakes and binding contracts, the keys to stellar growth, in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/11459 | |
| dc.description.abstract |
Trust-based relationships impact foreign market success of NZ Micro-enterprises. Firms capable of building trust-based relationships as a springboard to foreign market entry and growth perform better than those reliant upon the protective mechanisms of a transactional cost approach. The implications of such findings are discussed. | |
| dc.publisher | Korean Scholars of Marketing Science | |
| dc.subject | Relational mode | |
| dc.subject | Micro-enterprise | |
| dc.subject | Internationalisation | |
| dc.subject | Trust | |
| dc.subject | Governance form | |
| dc.title | Border-busting microenterprises: handshakes and eye contact, not headshakes and binding contracts, the keys to stellar growth | |
| dc.type | Conference Paper | |
| dcterms.source.title | Proceedings of the Korean Scholars of Marketing Science conference 2012 | |
| dcterms.source.series | Proceedings of the Korean Scholars of Marketing Science conference 2012 | |
| dcterms.source.conference | Korean Scholars of Marketing Science Conference | |
| dcterms.source.conference-start-date | Jul 19 2012 | |
| dcterms.source.conferencelocation | Seoul, Republic of Korea | |
| dcterms.source.place | Seoul, Republic of Korea | |
| curtin.department | ||
| curtin.accessStatus | Open access |