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Young consumers evaluations of diffusion brands

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Authors
Phau, Ian
Cheong, Edith
Date
2009
Type
Journal Article

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Citation
Phau, I. and Cheong, E. 2009. Young consumers evaluations of diffusion brands. Young Consumers. 10 (4): pp. 7-17.
Source Title
Young Consumers
ISSN
School
School of Marketing
URI
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