Credibility of information in online communities
MetadataShow full item record
Social media and Web 2.0 empower individuals to generate content online. It is important to better understand the potential added value of social media for e-health service provision. Social support and credibility of health related information generated via social media is a big challenge for online health communities. In this qualitative research, content of discussions from an online health community is analysed. Two themes are examined: online social support and credibility of online forums. Findings show accuracy and credibility of online communities - user profiles, ratings of posts and improved monitoring of content by advisors improve perceived credibility and trust in online forums and communities. Accuracy and perceived credibility of online health communities is pivotal in facilitating social relationships. While consumers are concerned about the credibility of online information, they benefit from social support and are increasingly turning to social media as a source of information and support. Organizations can benefit from better understanding consumer's use of social media, their concerns about information credibility and need for social support. © 2014 © 2014 Taylor & Francis.
Showing items related by title, author, creator and subject.
Consumers' Online Health Information-Seeking Behaviors: Potential Implications for Pharmacy PracticeLee, Kenneth; Emmerton, Lynne ; Hoti, Kreshnik ; Hughes, Jeffery (2014)The Internet harbors unparalleled volumes of information, including health information. Using the Internet for health-related purposes is among the most popular online activities. Given the increasing prevalence of chronic ...
Mitchell, Helen (2006)This formative research examines the effects of health promotion on girls' and young women's health behaviours. Health promotion campaigns targeting women have previously had variable success. Some have been criticised ...
Mitchell, Helen; Shoebridge, Andrea; Howat, Peter; Cross, Donna; O'Farrell, I. (2007)This formative research examines the effects of health promotion on girls' and young women's health behaviours. Health promotion campaigns targeting women have previously had variable success. Some have been criticised ...