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    Discrediting in a message board forum: The effects of social support and attacks on expertise and trustworthiness

    Access Status
    Open access via publisher
    Authors
    Hughes, M.
    Griffith, J.
    Zeni, T.
    Arsenault, M.
    Cooper, O.
    Johnson, Genevieve
    Hardy, J.
    Connelly, S.
    Mumford, M.
    Date
    2014
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Hughes, M. and Griffith, J. and Zeni, T. and Arsenault, M. and Cooper, O. and Johnson, G. and Hardy, J. et al. 2014. Discrediting in a message board forum: The effects of social support and attacks on expertise and trustworthiness. Journal of Computer-Mediated Communication. 19 (3): pp. 325-341.
    Source Title
    Journal of Computer-Mediated Communication
    DOI
    10.1111/jcc4.12077
    School
    School of Education
    URI
    http://hdl.handle.net/20.500.11937/12508
    Collection
    • Curtin Research Publications
    Abstract

    Given the prevalence of online media today, credibility continues to be a popular subject of empirical research. However, studies examining the effects of discrediting strategies are rare. This issue is significant given the popularity of online media and the ease of such sources to spread misinformation. Therefore, the present study examines the effects of attacking the expertise and trustworthiness of a proponent of a major social issue. Results showed that support as well specific combinations of discrediting attack strategies significantly reduced message board readers' perceptions of the proponent's credibility. In addition, attacks on either the proponent's expertise or trustworthiness resulted in a reduced likelihood of readers taking action with respect to the issue.

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